The principles never change

We live in a whirlwind, where long held beliefs and ideas are constantly challenged by today’s new realities. Until recently Google was the most used site on the web and therefore internet marketing was based primarily around SEO and PPC. Today though, Facebook outpaces Google and so everyone is rushing to Facebook to figure out how to “monetize” on it. Social networking, blogging, and Facebook in particular are taking center stage for the time being. Tomorrow something else may become the new fad and everyone will rush to that next.


We hear how the world has become inherently ADD and no one can read more than a few lines without becoming distracted (are you still reading this post or did I lose you already). We are told how with blackberries buzzing on people’s belts all day, most people cannot carry a focused thought or conversation for longer than a minute or so. It seems human nature has changed and that we have to accept the change and figure out how to capitalize on it. It’s a whole new world out there.

I am a timeless guy by nature. I like to believe that the principles of the human race and everything about us will always be the same. But I have to acknowledge that there are seismic shifts occurring daily- socially, technologically or otherwise, and if we don’t participate in them, we will be left out in the cold.

So, which rules change and which stay the same? And, is there a system to keep up with the changing rules of the game, or do we simply have to constantly question whether our efforts of today will become obsolete tomorrow?

This three and a half minute video clip from a Dan Kennedy seminar puts all this into perspective- at least for me. Enjoy!